APAC Regional Brand Health Tracker

Wave 12 · 8 markets · Fielded Jan–Dec 2026

Market
Gender
Audience
Industry
Time Period

Net Sentiment

16.8-1.4

vs previous period

Positive

ns
43.2%+0.5

vs previous period

Neutral

30.4%-2.4

vs previous period

Negative

26.4%+1.9

vs previous period

Sentiment mix over time

Monthly distribution of conversation

Net sentiment by market

Positive minus negative share

Conversation by channel

Share of tracked mentions

Social20.3%
Reviews19.5%
News20.3%
Forums19.6%
Support20.3%

Verbatims

Representative open-ended responses

  • Onboarding was smooth and the regional support team answered within the hour.

    PositiveSingapore·Millennial Decision Makers·Reviews
  • Love the campaign creative, but the app still feels heavy on older phones.

    NeutralIndonesia·Gen Z Consumers·Social
  • Pricing tiers finally make sense for students. Switched from a competitor.

    PositiveIndia·Gen Z Consumers·Forums
  • Local payment options are limited compared to what rivals offer here.

    NegativePakistan·Millennial Decision Makers·Support
  • Brand shows up everywhere on socials now — feels current and fresh.

    PositiveVietnam·Gen Z Consumers·Social
  • Procurement liked the compliance story; rollout timeline was slower than promised.

    NeutralThailand·Millennial Decision Makers·News
  • Customer service replies are slow during peak hours.

    NegativePhilippines·Gen Z Consumers·Support
  • Reporting dashboards are the strongest in this category right now.

    PositiveMalaysia·Millennial Decision Makers·Reviews