Focus market
Singapore
BHI
72.6
Net sentiment
32.1
Rank
1 of 8
Showing Singapore by default — pick a market in the filter bar to change focus.
Purchase funnel
Singapore · conversion by stage
Awareness89.3%ns
Familiarity82.3%drop 7.0ptns
Consideration72.4%drop 9.9ptns
Preference62.4%drop 10.0ptns
Advocacy51.4%drop 11.0ptns
Share of voice
Category conversation split
Conversion trend
Singapore · stage-to-stage conversion over 12 months
Audience comparison
Gen Z vs Millennial decision makers
Regional comparison
All markets on current filters
| Market | BHI | Consideration | Advocacy |
|---|---|---|---|
| Singapore | 72.6 | 72.4% | 51.4% |
| India | 66.7 | 66.5% | 45.5% |
| Malaysia | 64.8 | 64.6% | 43.6% |
| Thailand | 62.7 | 62.4% | 41.5% |
| Indonesia | 60.6 | 60.3% | 39.3% |
| Vietnam | 58.8 | 58.6% | 37.6% |
| Philippines | 56.7 | 56.4% | 35.4% |
| Pakistan | 52.6 | 52.3% | 31.3% |