Strategic insights
Auto-generated read on the current filter selection
- Singapore leads the region on Brand Health (72.6), with the strongest preference-to-loyalty conversion.
- Net sentiment in Pakistan is the softest at 2.6, driven by service and packaging feedback.
- Brand awareness in India is 2.3pt higher among Gen Z consumers than the market average.
Regional brand health map
Eight APAC markets shaded by Brand Health Index
Brand Health Index
LowHigh
Brand Health Index
ns61.9+0.6
vs previous period
Awareness
▲78.6%+1.8
vs previous period
Consideration
ns61.7%+0.9
vs previous period
Preference
ns51.7%-0.6
vs previous period
Net Sentiment
▼16.8-1.4
vs previous period
Brand Health Index trend
Monthly view · weighted funnel composite
Market ranking
Brand Health Index by market
Market scorecard
Funnel metrics and sentiment by market
| Market | BHI | Awareness | Consideration | Preference | Advocacy | Net sentiment |
|---|---|---|---|---|---|---|
| Singapore | 72.6 | 89.3% | 72.4% | 62.4% | 51.4% | +32.1 |
| India | 66.7 | 83.4% | 66.5% | 56.5% | 45.5% | +24.1 |
| Malaysia | 64.8 | 81.5% | 64.6% | 54.6% | 43.6% | +21.6 |
| Thailand | 62.7 | 79.4% | 62.4% | 52.4% | 41.5% | +17.8 |
| Indonesia | 60.6 | 77.3% | 60.3% | 50.3% | 39.3% | +15.0 |
| Vietnam | 58.8 | 75.5% | 58.6% | 48.6% | 37.6% | +13.3 |
| Philippines | 56.7 | 73.4% | 56.4% | 46.4% | 35.4% | +8.2 |
| Pakistan | 52.6 | 69.3% | 52.3% | 42.3% | 31.3% | +2.6 |